Finding a new customer is challenging, especially when running an HVAC business. It is hard-going when you have many competitors around your area offering the same services. HVAC companies can deal with this competition and get more leads when they read more about funnel boost services.
HVAC PPC
Pay-per-click advertising works on social media platforms and search engines charge advertisers a fee for promoting HVAC services. With a marketing strategy, companies pay each time a prospective customer clicks on the advertisement. The amount they earn back will be 10x more than the clicks converted in job bookings.
Most people check local businesses using Google and it accounts for a large percentage of the online traffic. Google delivers the most ad clicks and impressions making it the most effective PPC advertising platform.
PPC generates leads
Each PPC ad created for an HVAC company with that keyword enters the auction automatically. Each HVAC company’s PPC ad created with that keyword enters an auction automatically.
The maximum bid or maximum cost per click is the amount an advertiser pays per click while the quality score is measured using:
- Landing page experience
- Ad relevance:
- Expected clickthrough rate
Google displays three to four auction winners according to the respective ad ranks. The highest ad rank will get the first position and the second highest gets the second position.
Types of HVAC PPC ads
There are major types of PPC ads that HVAC companies convert prospects to leads.
Paid search ads
Paid search ads are text-based ads that appear at the top of SERPs. The type of PPC ad resembles traditional organic listings because it contains the following:
- sponsored tag
- landing page’s title tag
- meta description
Search ads have a high conversion rate because they show at the exact moment people are looking for HVAC services. The two major types of search ads are:
- Google search ads
- Microsoft search ads on Bing
Display ads
The display ads are visual and textual advertisements on the digital platforms, such as:
- websites
- applications
- YouTube
- Gmail
Google’s algorithm chooses the display ad a user sees on their browsing history. Display ads are great to use for remarketing as it retargets people interacting, previously with your HVAC company. Because of its reach, they are great for online visibility and brand awareness.
Conclusion
The competitive nature of HVAC makes PPC ads boost its online visibility and grab the top spot on SERPs using PPC ads. Your HVAC business can be more visible using HVAC PPC ads.
